Fiat Strada set for European launch in 2028 to challenge Ford Ranger and Toyota Hilux
New Fiat Strada, launching in Europe by 2028, aims to undercut rivals like Ford Ranger and Toyota Hilux with a compact, affordable pickup.
Model: Fiat Strada
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Fiat Strada: the secrets behind Brazil’s best-selling vehicle for nearly 5 years
Fiat Strada has been Brazil’s best-selling vehicle for four years, combining pickup toughness with SUV comfort and everyday practicality.
Fiat Strada, Toro, and Pulse Abarth are the winners of the Best Buy 2025
Fiat models honored Best Buy 2025 Awards win in several categories
Stellantis accelerates in Brazil with rising production figures
Stellantis Brazil achieves 93% export growth to 87,732 vehicles and 18% production increase to 403,711 units in H1 2025, led by Fiat Strada.
Fiat Strada and Volkswagen Polo go head-to-head for Brazil’s No.1 in July
Fiat Strada leads Brazil's July car sales with 11,626 units, narrowly ahead of VW Polo's 11,451 in tight race decided by final day.
Fiat Strada remains the best-selling car in Brazil in the first half of 2025
Fiat Strada remains Brazil's best-selling vehicle with 62,697 registrations in first half 2025.
Fiat Fastback, Strada and Pulse: more than 30,000 units recalled for failure
Fastback, Pulse and Strada models, produced between June 2024 and May 2025, are the focus of this operation.
New Fiat Strada reaches 700,000 units produced in Brazil
Since it was launched five years ago, the model has been the best-selling vehicle in the country.
Fiat Strada closes May with more than 50 thousand units sold in Brazil
With this result, Strada remains the market leader in 2025 .
New Fiat Argo: production in Brazil will begin in September 2026
Fiat is launching a new Argo for South America in 2026, based on the Grande Panda platform but adapted for local markets.
The new Fiat Strada will be a global pickup
A new Fiat Strada with completely revamped lines and a styling stance designed to seduce global markets prepares anticipated by designer-created images
Fiat Strada and Argo are the best-selling cars in March in the Brazilian market
Fiat brand closes March with 21.0% market share in Brazilian market
Fiat unveils most comprehensive portfolio at 2025 ExpoLondrina
Leading the pickup and commercial vehicle segments, Fiat is the brand best prepared to serve the country's agricultural audience
New Fiat Strada will be based on Grande Panda and also sold in Europe
The new Fiat Strada, Brazil's bestselling vehicle, is evolving into a global model by 2027-2028.
New Fiat Strada version with the arrival of the FREEDOM CS 1.3 MT
Fiat Argentina has launched a new version of its popular pickup truck, the STRADA FREEDOM CS 1.3 MT.
Fiat begins another year as leader, Strada remains best-selling vehicle in Brazil
Strada, the best-selling vehicle in the country in 2024, confirmed its leadership in the first month of the year
Fiat faces three major challenges in 2025
In 2024, Fiat faces challenges in Europe with 17% sales drop, while thriving in Brazil.
Fiat leads 4 markets in 2024, tops Stellantis brands with 1.2M sales
Fiat marks 125 years in 2024, leading markets in Brazil, Italy, Turkey, and Algeria.
2024 was a historic year for Fiat Strada
Fiat Strada achieves historic milestone in 2024, reaching 2 million units sold since 1998.
Fiat leads Brazil and Strada dominates 4 consecutive years
With a 20.9% share, Fiat registered more than 521 thousand units in 2024, pulling 118 thousand cars out of second place
Fiat Strada one step away from being Brazil’s best-selling vehicle in 2024
Fiat Strada beats VW Polo as Brazil's best-selling vehicle in 2024 with 143,940 units sold, leading by over 4,000 vehicles.
Fiat dominates in Brazil, Turkey and Algeria, but struggles in its home market
Fiat reports mixed global performance in 2024: 41% sales decline in Italy but strong leadership in Brazil, Turkey, and Algeria.
Fiat leads Brazil’s market with record pickup sales in 2024
Fiat dominates Brazilian market in 2024: 42.8% pickup segment share, 20.9% overall market share with 471,121 units sold.
Fiat Strada: the Chinese rival is studying it to compete with their hybrid pickup
BYD plans to challenge Fiat Strada in Brazil with a new compact hybrid pickup truck.