Why Toyota’s chairman would rather build hot hatches than SUVs
Toyota Chairman Akio Toyoda admits that if it were up to him, the company would only sell fire-breathing GR hatchbacks.
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Toyota
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Explore all Toyota updates: new models, hybrid tech, electric cars, and more. News, reviews, and previews from the iconic brand.
Toyota builds its first American EV: 3.6 million gas Highlanders weren’t enough
Batteries arrive from Toyota's new $13.9 billion facility in Liberty, North Carolina, and an unnamed external supplier.
Toyota’s robotaxi gamble: the bZ4X gets a second life
Toyota and Pony.ai have been dancing around this partnership since 2020, when Toyota threw $400 million at the company.
Highlander: Toyota admits defeat, returns to “normal” names
The Toyota Highlander EV could prove successful, it's exactly the type of electric vehicle buyers want right now.
Toyota improves EV platform to maximize passenger space and comfort
Toyota explores a new EV platform with flexible battery layout, modular drive units and improved space, efficiency and vehicle balance.
Toyota brings back one of its most iconic engines
Toyota brings back the historic 4A-GE engine, preserving an icon of Japanese performance and automotive culture.
The most ridiculous Toyota Prius tuning build is in Tokyo
What this Prius does not do is go any faster. Under the hood, the plug-in hybrid powertrain remains untouched.
Toyota Tundra: 2027 refresh may come with more than just new headlights
The 2026 Toyota Tundra is already on sale, priced from $41,260, but rumors suggest the 2027 refresh will bring a much-needed mid-cycle update.
Toyota’s luxury brand crushes 2025: now enters the weirdest product ever
Lexus took its sweet time announcing 2025 numbers. Turns out, they had good reason to let the suspense…
Toyota to debut batteries that charge faster than your phone
Toyota estimates these miracle batteries could hit the market by 2027 or 2028, assuming nothing goes catastrophically wrong in the meantime.
Toyota RAV4 electric: the secret weapon to topple the Model Y?
Positioned as a rival to the Tesla Model Y, a 400-hp RAV4 Electric could be the ultimate "silent" killer in the compact segment.
A 30-year-old Toyota Supra just sold for supercar money
The Toyota Supra has officially transitioned from a street racer's dream to a high-stakes financial asset.
2.5 million sales later, Toyota still won’t update the Corolla
This new digital vision for the 2027 Toyota Corolla for the American and LATAM markets isn't just a facelift.
Toyota, the Lexus IS SportCross makes real life look boring
Virtual artist Kelsonik has taken the 2026 Lexus IS and transformed it into a stunning SportCross station wagon.
Toyota Gazoo Racing’s “secret project”: how Akio Toyoda just pranked the world
Akio Toyoda’s smile whenever pressed for details isn't just a quirk. It's a calculated part of Toyota's mission.
Tokyo Auto Salon’s best build: the Toyota GT86 as a AE86 tribute
Here we have the Neo86, a heavily modified Toyota GT86 that looks like it stepped out of a time machine fueled by 1980s nostalgia.
Toyota’s 2025 North American dominance: the sedan isn’t dead
In a scenario of oversized SUVs, Toyota is betting that a sensible sedan at the right price is the ultimate "flex".
Toyota’s mid-engine tease: is the MR2 finally dropping in Tokyo?
Because of the mountain of breadcrumbs Toyota has dropped lately, enthusiasts are betting on the birth of the GR MR2.
Toyota Hi-Tesla, the most illegal-feeling EV swap you’ll see this year
The Toyota Hilux is world-renowned for being indestructible, it has never, in its forty years of existence, been accused of being fast.
This Toyota AE86 just won the internet’s “cutest” high-performance award
Whether it’s the result of a lucky photographer or a very specific AI prompt, the image adds a hilarious new chapter to the AE86 legacy.
Toyota set to import US-built models into Japan
Toyota plans to bring US-built Camry, Highlander and Tundra to Japan from 2026, signaling both a lineup expansion and a strategic trade message.
Toyota’s sickest new RAV4 accessory packages are Japan-only
Japanese tuner Modellista has decided that "safe" is boring, launching two new optional body kits for the Toyota RAV4.
Toyota’s GR GT is less a car, more a street-legal race weapon
The brand-new GR GT is the first Toyota with raw aluminum body panels and aims for a curb weight under 1,750 kg.
Toyota’s new flagship supercar uses a hybrid V8 and looks ready for war
This Toyota, expected to be named the GR GT, a clear nod to the aggressive GR GT3 concept, has been the subject of countless rumors.