ClubAlfa · Media & advertising
The automotive world.
The audience following it.
We connect brands, agencies and media buyers with readers who follow automotive brands, products and the changing industry.
Plan a campaign ↗Our audience
Audience figures include their source and reporting period to support informed planning. Comscore and Analytics measure different aspects of audience activity and their figures are not added together.
These figures are not presented as a separate measurement of ClubAlfa Global. For international campaigns, request audience details for the relevant edition.
Three editions, different perspectives
Three automotive editions covering complementary subjects and perspectives.
ClubAlfa
Alfa Romeo, Italian brands and Stellantis. News, in-depth coverage and automotive history.
Explore the edition ↗ IT · ItalianAutomobili
Manufacturers, new models, the market and technology. A broader view of the automotive industry.
Explore the edition ↗ EN · EnglishClubAlfa Global
Automotive news and in-depth coverage in English for international readers.
Explore the edition ↗Programmatic solutions
Buying arrangements, campaign dates and availability are defined around your brief. For programmatic agreements, include your buying platform and activation requirements.
Private marketplace
Private agreements providing access to advertising inventory through dedicated Deal IDs.
Programmatic Direct
Programmatic planning with campaign-specific agreed terms.
Programmatic Guaranteed
Guaranteed inventory agreements, subject to availability and agreed conditions.
Advertising technology
Our advertising infrastructure uses Google Ad Manager and Prebid to manage inventory and programmatic demand. Alongside automated delivery, we offer dedicated agreements tailored to campaign objectives and requirements.
Google Ad Manager
Management of advertising inventory and campaign agreements.
Prebid
Header bidding technology for programmatic demand.
Our editorial context
ClubAlfa covers automotive products, brands and industry developments. Campaign planning can take account of the available editions and editorial environments.
- New models
- Brands and industry
- Automotive market
- Technology and mobility
- Automotive history
Measurement and transparency
Comscore data published by Primaonline. In August 2026, the standalone ClubAlfa entry records 1,528,000 unique visitors and ranks 63rd in the published Top 100. Network totals are not attributed to ClubAlfa.
View the source and methodology ↗
August 2026 · Italy · ClubAlfa entry
Source: Primaonline, August 2026 ranking, published on 29 September 2026. Figures refer to the standalone ClubAlfa entry; totals for networks that previously included the site are not presented as ClubAlfa’s audience.
In the August report, ClubAlfa is second among the four entries labelled “Motori” in the Top 100. This is a comparison within the published list, which also includes networks, and not a ranking of the entire Italian automotive publishing market.
The Analytics figures shown relate to the “ClubAlfa – WEB” property, without combining different properties. Sessions are visits; page views correspond to the page_view event. Neither metric counts distinct people. Google Analytics may include modeled data related to consent.
Advertising sales are separate from editorial decisions. Commercial content is disclosed and clearly identified. We do not receive payment for editorial reviews.
Read our editorial policy ↗How to start a campaign
- 01
Send your brief
Brand or agency, objective, dates, market, indicative budget and preferred buying method.
- 02
Define the plan
We assess editions, availability and terms for the campaign.
- 03
Set up the agreement
We agree on materials, technical requirements and activation arrangements.
Creative dimensions, formats and technical specifications are supplied on request for the agreed campaign.
Discuss your campaign
Send your brief through our contact page. For programmatic enquiries, include your buying platform and any Deal ID requirements.
Plan a campaign ↗Reports and historical data
Explore historical data and original reports
This Comscore collection is partial and includes only verified months with a standalone ClubAlfa entry. PDF links open complete, unaltered copies of the original reports published by Primaonline and hosted on ClubAlfa servers.
| Month | Unique visitors | Top 100 rank | Report |
|---|---|---|---|
| August 2026 | 1,528,000 | 63 | Open PDF ↗ |
| November 2025 | 980,000 | 93 | Open PDF ↗ |
| May 2025 | 2,169,000 | 64 | Open PDF ↗ |
More original reports · 2026
Original Primaonline PDFs for March–July 2026, downloaded on 11 October 2026. Links open complete copies of the reports published by Primaonline, preserved on ClubAlfa servers.
- July 2026 PDF · Primaonline ↗
- June 2026 PDF · Primaonline ↗
- May 2026 PDF · Primaonline ↗
- April 2026 PDF · Primaonline ↗
- March 2026 PDF · Primaonline ↗
| Period | Sessions | Page views |
|---|---|---|
| 2023 | 17.5 million | 24.1 million |
| 2024 | 23.7 million | 32.2 million |
| 2025 | 23.7 million | 30.8 million |
| January–September 2026 | 14.0 million | 19.3 million |
| September 2026 | 1.73 million | 2.34 million |
Internal data retrieved on 11 October 2026, rounded. The 2023–2025 figures cover January–December; 2026 is a partial year. Different sources and measurement methods mean these figures cannot be added to Comscore data.