The most ridiculous Toyota Prius tuning build is in Tokyo
What this Prius does not do is go any faster. Under the hood, the plug-in hybrid powertrain remains untouched.
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Toyota
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Explore all Toyota updates: new models, hybrid tech, electric cars, and more. News, reviews, and previews from the iconic brand.
Toyota Tundra: 2027 refresh may come with more than just new headlights
The 2026 Toyota Tundra is already on sale, priced from $41,260, but rumors suggest the 2027 refresh will bring a much-needed mid-cycle update.
Toyota’s luxury brand crushes 2025: now enters the weirdest product ever
Lexus took its sweet time announcing 2025 numbers. Turns out, they had good reason to let the suspense…
Toyota to debut batteries that charge faster than your phone
Toyota estimates these miracle batteries could hit the market by 2027 or 2028, assuming nothing goes catastrophically wrong in the meantime.
Toyota RAV4 electric: the secret weapon to topple the Model Y?
Positioned as a rival to the Tesla Model Y, a 400-hp RAV4 Electric could be the ultimate "silent" killer in the compact segment.
A 30-year-old Toyota Supra just sold for supercar money
The Toyota Supra has officially transitioned from a street racer's dream to a high-stakes financial asset.
2.5 million sales later, Toyota still won’t update the Corolla
This new digital vision for the 2027 Toyota Corolla for the American and LATAM markets isn't just a facelift.
Toyota, the Lexus IS SportCross makes real life look boring
Virtual artist Kelsonik has taken the 2026 Lexus IS and transformed it into a stunning SportCross station wagon.
Toyota Gazoo Racing’s “secret project”: how Akio Toyoda just pranked the world
Akio Toyoda’s smile whenever pressed for details isn't just a quirk. It's a calculated part of Toyota's mission.
Tokyo Auto Salon’s best build: the Toyota GT86 as a AE86 tribute
Here we have the Neo86, a heavily modified Toyota GT86 that looks like it stepped out of a time machine fueled by 1980s nostalgia.
Toyota’s 2025 North American dominance: the sedan isn’t dead
In a scenario of oversized SUVs, Toyota is betting that a sensible sedan at the right price is the ultimate "flex".
Toyota’s mid-engine tease: is the MR2 finally dropping in Tokyo?
Because of the mountain of breadcrumbs Toyota has dropped lately, enthusiasts are betting on the birth of the GR MR2.
Toyota Hi-Tesla, the most illegal-feeling EV swap you’ll see this year
The Toyota Hilux is world-renowned for being indestructible, it has never, in its forty years of existence, been accused of being fast.
This Toyota AE86 just won the internet’s “cutest” high-performance award
Whether it’s the result of a lucky photographer or a very specific AI prompt, the image adds a hilarious new chapter to the AE86 legacy.
Toyota set to import US-built models into Japan
Toyota plans to bring US-built Camry, Highlander and Tundra to Japan from 2026, signaling both a lineup expansion and a strategic trade message.
Toyota’s sickest new RAV4 accessory packages are Japan-only
Japanese tuner Modellista has decided that "safe" is boring, launching two new optional body kits for the Toyota RAV4.
Toyota’s GR GT is less a car, more a street-legal race weapon
The brand-new GR GT is the first Toyota with raw aluminum body panels and aims for a curb weight under 1,750 kg.
Toyota’s new flagship supercar uses a hybrid V8 and looks ready for war
This Toyota, expected to be named the GR GT, a clear nod to the aggressive GR GT3 concept, has been the subject of countless rumors.
Oracle lighting eliminates the lens to save the Toyota Tacoma headlight
The new Toyota Tacoma is the logical launch vehicle, given its popularity among enthusiasts who actually use their pickups for rugged fun.
The Toyota GR Hilux is back to conquer the Dakar Rally
While Toyota remains coy on the specifics of the engine, it is widely assumed to be the same unit from the outgoing DKR Hilux.
Decoding the “pricing magic” of the 2026 Toyota RAV4 Hybrid
The real story is under the hood, or rather, the lack of combustion-only options. The RAV4 is now an electrified-only affair.
Toyota, could the new compact engine finally power the return of the Celica?
Toyota is reportedly developing another engine even more compact than the G20E. Is this the long-awaited return of the GR Celica?
Toyota revises its strategy: seven-year product cycles are no longer profitable
Toyota plans to extend model lifecycles from 7 to 9 years to cut costs and focus more on software updates as electrification expenses increase.
Toyota RAV4, someone’s planning a coupe-SUV version
The busybodies at the AutoYa YouTube channel have unofficially rendered a hypothetical Toyota RAV4 coupe-SUV for 2027.