From resilience to innovation: Ford’s marketing strategy for the future
According to Lisa Materazzo, Ford’s Global Chief Marketing Officer, the campaign it’s about repositioning the entire brand.
Browsing Category
Ford
97 posts
Ford news and new model reveals: SUVs, trucks, and EVs. Get the latest on F-150, Mustang, Explorer, and Ford’s electric future.
Ford reinvents its image with global “Ready, Set, Ford” campaign
With “Ready, Set, Ford,” the company now seeks to unify its image across all global markets, delivering a consistent and recognizable message worldwide.
Ford F-150 Lightning, new STX trim in 2026: entry-level model goes off-road
The 2026 Ford F-150 Lightning STX is already available to order and will begin arriving at dealerships in early 2026.
Ford extends Explorer’s life cycle, electrification on the horizon
The Ford Explorer, fresh off its 2025 facelift, won’t see a full redesign until 2029, two years later…
Pony cars stall, Mach-E outsells ICE Ford Mustang 2-to-1 in August
Ford is also sweetening the deal for Mustang Mach-E buyers, offering zero-percent financing for up to 75 months in select markets.
Ford unveils Ranger MS-RT PHEV: sport meets electrification at Munich world premiere
The Ford Ranger MS-RT PHEV is the first plug-in hybrid to receive the MS-RT treatment. It combines a 2.3-liter EcoBoost engine with a 75 kW electric motor.
Ford’s B-Segment mystery: why no subcompact crossover in the US?
The B-segment crossover market in the US has skyrocketed, climbing from just 274,000 units in 2015 to over 1.3 million in 2024. What is Ford gonna do?
Ford Racing, returning to its roots on the 125th racing anniversary
The new name is deliberate: Ford Racing powerfully recalls the company’s American racing roots and encapsulates its core values.
Ford F-150 under fire: class action over excessive oil consumption
According to reports, several drivers have experienced abnormally high oil consumption in their Ford F-150 pickups.
Ford Everest Wildtrak 2025: reality in Australia, myth in the US
The Ford Everest Wildtrak 2025 will be real, but only in Australia. For American enthusiasts, it remains a digital fantasy.
Ford F-150 Lightning leads electric pickup market despite sales drop
Although negative, the last results keep the F-150 Lightning at the top of a niche yet increasingly monitored segment.
Ford Mustang meets Porsche 911: a unique hybrid of classic and modern
If you’ve ever dreamed of a Mustang that looks like it passed through a funhouse mirror, this could be your chance.
From cargo to king: the 2,000-HP Ford Transit dominates the Green Hell
With this last achievement, the "special" Ford Transit outpaced the Corvette ZR1X and even Ford’s own Mustang GTD.
Ford Charge, the new fast-charging network is open to all EVs now
Your next road trip might have just become much easier, thanks to Ford. The company has officially launched…
Ford phases out Escape and Corsair: record discounts coming soon
The phase-out of Escape and Corsair doesn’t mark the end of an era but rather the beginning of a new chapter for Ford.
Bronco’s dual identity: this Ford Foal could be the CGI rival to the Suzuki Jimny
In the world of automotive CGI, some digital creators have reimagined the Bronco in unexpected ways. Here is the Ford Foal.
The V8 lives on, next-gen Ford Mustang will stick to gasoline power
Ford seriously considered turning the next-generation Mustang into a fully electric model. But the plan has been shelved.
Ford surprises buyers: the 2026 Maverick gets even cheaper
It’s not a return to the unbelievable $20K mark, but a series of targeted reductions that make the Ford Maverick more attractive.
When a Ford Ranger isn’t enough: pickup loses to a tiny tree
Despite wearing the “Built Ford Tough” badge, the Ranger was never engineered for tree warfare. The result? Hard pulls and desperate pushes.
Mythic, Hive, Fuze and Fathom: Ford reinvents naming strategy for next-gen EVs
Mustang and Bronco are cornerstones, but Ford’s future could belong to futuristic, global-friendly names that redefine the brand’s identity.
2024 Ford Ranger Raptor: the harsh reality of first-year depreciation
The case of the 2024 Ranger Raptor shows that even flagship models once seen as “depreciation-proof” are following broader automotive trends.
Texas abandoned museum hides a forgotten Ford GT40 and racing legends
Without proper preservation, even masterpieces like the Ford GT40 and the Cobra, could suffer irreversible decay.
Ford F-150 Lightning Tremor: is an off-road electric pickup on the way?
The fully electric Ford F-150 Lightning, first introduced in 2022, quickly impressed with its mix of performance and…
New Ford “Super-Mustang”, spotted prototype hints at a Shelby GT500 successor
All signs point to Ford revealing this highly anticipated Mustang GT500 successor before the end of the year.