Toyota Gazoo Racing’s “secret project”: how Akio Toyoda just pranked the world
Akio Toyoda’s smile whenever pressed for details isn't just a quirk. It's a calculated part of Toyota's mission.
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Toyota News
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Toyota’s 2025 North American dominance: the sedan isn’t dead
In a scenario of oversized SUVs, Toyota is betting that a sensible sedan at the right price is the ultimate "flex".
Toyota’s mid-engine tease: is the MR2 finally dropping in Tokyo?
Because of the mountain of breadcrumbs Toyota has dropped lately, enthusiasts are betting on the birth of the GR MR2.
Toyota set to import US-built models into Japan
Toyota plans to bring US-built Camry, Highlander and Tundra to Japan from 2026, signaling both a lineup expansion and a strategic trade message.
Toyota’s new flagship supercar uses a hybrid V8 and looks ready for war
This Toyota, expected to be named the GR GT, a clear nod to the aggressive GR GT3 concept, has been the subject of countless rumors.
The Toyota GR Hilux is back to conquer the Dakar Rally
While Toyota remains coy on the specifics of the engine, it is widely assumed to be the same unit from the outgoing DKR Hilux.
Decoding the “pricing magic” of the 2026 Toyota RAV4 Hybrid
The real story is under the hood, or rather, the lack of combustion-only options. The RAV4 is now an electrified-only affair.
Toyota, could the new compact engine finally power the return of the Celica?
Toyota is reportedly developing another engine even more compact than the G20E. Is this the long-awaited return of the GR Celica?
Toyota revises its strategy: seven-year product cycles are no longer profitable
Toyota plans to extend model lifecycles from 7 to 9 years to cut costs and focus more on software updates as electrification expenses increase.
New Toyota Hilux debuts with electric version and new tech
Toyota unveils the ninth-generation Hilux with a new EV version and upcoming hydrogen model, marking a new era for the iconic pickup.
Toyota confirms a hybrid V8 that could put out 834 HP
The new Frankenstein 4.0-liter V8 is essentially two of Toyota's high-performance 2.0-liter inline-four engines fused together.
Toyota revises its hydrogen strategy: is this really the end?
After a decade of investment, Toyota shifts its hydrogen focus from passenger cars to heavy-duty vehicles like trucks and buses.
The Mirai hydrogen bomb: lawyers allege Toyota built a death trap
The lawsuit claims that Toyota and its hydrogen partner, FirstElement Fuel, intentionally concealed evidence of critical safety defects.
The unkillable Toyota Hilux gets a facelift
Toyota has dropped a few promotional breadcrumbs, confirming that the new Hilux will focus heavily on design and equipment upgrades.
Why Toyota wants to be the last company making combustion engines
If Toyota’s plan succeeds, the very last internal combustion engine won't be relegated to a museum piece.
Toyota GR GT 2026 brings back the V8 era with a 10,000-rpm Hybrid powertrain
Lexus is developing a 4.0-liter hybrid twin-turbo V8 for its next supercar, derived from the 2026 Toyota GR GT and Sport Concept.
Toyota Corolla Concept: the iconic model evolves, adopting all types of powertrains
New Toyota Corolla Concept at Tokyo show previews 2026 13th-generation model with minimalist interior and multiple electrified powertrains.
Toyota pitches aggressive looks over actual power for the Camry
The Toyota Camry GT-S Concept, unveiled at the SEMA show in Las Vegas (November 4-7, 2025) isn't just a flashy one-off.
If you want the sound of the Toyota GR Supra, the time for action is now
Toyota has made vague, non-committal noises about a successor for the Supra, confirming only that an interval is "logical".
Toyota’s Century may break out of Japan: global luxury brand incoming?
Century’s global expansion could reposition it from a whispered icon in Tokyo backstreets to a global name whispered in luxury showrooms.
The Toyota Corolla is turning 60 and it’s getting a midlife crisis concept
The 2026 Toyota Corolla Concept is coming at the Japan Mobility Show. It’s angular, it’s efficient but it’s not enough rebellious.
Toyota Tacoma now comes with grenade-proof confidence
This Tacoma is the perfect truck for those who live in questionable neighborhoods or simply have questionable levels of paranoia.
The pickup truck that refuses to die: Toyota says the 2026 Hilux will be “perfect”
Toyota calls it perfection: the Hilux proofs that in a world obsessed with innovation, the smartest move is not to screw up a good thing.
The most stylish Toyota Land Cruiser ever: Wave Maker debuts at SEMA 2025
This special Toyota Land Cruiser looks ready to conquer not just off-road trails but maybe an entirely new planet.