The brand grew about 10% in the compact and medium pickup segment compared to April; Growth in these segments compared to May 2024 was 26%.
Ram significant sales growth in May in Brazil
Ram, known for the unique combination of strength, capability, luxury and technology in its pickup trucks, continues to achieve solid results in the Brazilian market. The Ram brand reported significant sales growth in May, with an increase of about 10 percent in the compact and midsize pickup segment over the previous month and 26 percent over May 2024.
Rampage drives brand growth
The Rampage, the first Ram pickup developed and designed in Brazil, has led the brand’s growth in the compact and midsize pickup segment. Thanks to its sales results in May, the Rampage was confirmed in the Top 5 best-selling compact and midsize pickups in the country. In addition, the model has surpassed 40,000 registered units since its launch.
Imported models surpassing 2,000 registered units
The heavy-duty pickup segment, in turn, continues to be dominated by Ram, which reached a significant milestone in May: imported models (the new 1500, as well as the 2500 and 3500) exceeded 2,000 units registered in the first five months of 2025.
With this achievement, Ram has accumulated a 68 percent market share in the full-size pickup segment in the first five months of the year.
The best-selling full-size pickup in Brazil is the 3500, which accumulated 839 registrations from January to May. The second position in the segment is also occupied by Ram: the new 1500 totaled 745 registrations in 2025 by the end of May.
