The new 3500, with a new Cummins® 6.7 Turbodiesel High-Output engine with 436 hp and 1,458 Nm (148.7 kgfm), made its first public appearance in Brazil during the event; Gabriel Medina and Felipe Titto, Ram ambassadors, were present at Interlagos; Ram Society members participated in exclusive experiences
Ram at Interlagos Festival at – Cars Edition
The Interlagos Festival – Cars Edition, held June 12-15, hosted special initiatives by Ram, the only exclusive pickup brand in Brazil. The news started with the preview of the new Ram 3500 2025, with the new Cummins® 6.7 Turbodiesel High-Output engine with 436 hp and 1,458 Nm (148.7 kgfm). Brazil’s most powerful and high-performance diesel pickup was admired up close at the Ram booth before its official launch.
Introduced in the Laramie Night Edition version, the new pickup will arrive in Brazil in September along with the rest of the Heavy Duty lineup with a refreshed look, including a new front grille with repositioned brand logo and redesigned front and rear headlights with full LED lights. Inside the new 3500, as usual in the brand’s pickups, luxury, comfort and technology. The new multimedia center with a 14.5-inch vertical screen, the largest in the segment, stands out.
While the 3500 was already the most powerful diesel pickup truck in the segment, the advantage is even greater in the 2025 range, as the model’s main new feature is the new Cummins® 6.7 Turbodiesel High-Output inline-six engine, with 436 hp of power and 1,458 Nm (148.7 kgfm) of torque. Along with the engine is the new TorqueFlite HD eight-speed automatic transmission, associated with a traction system with 4×2, 4×4 and reduced gear modes.
In addition to the preview of the 2025 3500 range, Ram Society members and the general public were able to experience the full power of a Ram pickup on the 4,309-meter Interlagos racetrack or test the full capabilities of the pickups on the off-road course built inside the circuit. During the four-day event, more than 600 people drove the brand’s pickups at Interlagos.
The Ram booth also featured models from the brand’s current lineup, such as the Rampage, a sales success that has already received 25 awards from the trade press since its launch, and the new 1500, equipped with a 426-hp twin-turbocharged 3.0 engine. The pickup is the fastest on sale in Brazil, accelerating from 0 to 100 km/h in just 5.3 seconds. Visitors were able to drive both models on both the historic Interlagos circuit and the off-road course. Also at the booth, customers and fans of the brand had the opportunity to purchase official Ram Store products in a dedicated space, as well as participate in an activation for the São Paulo NFL game, which takes place in September-Ram is the official sponsor of NFL pickup trucks in Brazil.
Gabriel Medina, three-time world surfing champion, and Felipe Titto, actor and entrepreneur, were the Ram ambassadors who visited the brand’s booth at the Interlagos Festival – Cars Edition. Medina and Titto were able to admire the new 3500 up close, get up close to the iconic 1500 TRX, and drive other models of the brand along the straights and curves of the circuit.
As with all events dedicated to the Ram brand, Ram Society members were treated to unique experiences at the Interlagos Festival, including priority in booking test drives, an exclusive breakfast and transportation to and from the racetrack. In the VIP lounge, Ram loyalty program members were welcomed with an exclusive briefing before concluding the exciting experience of driving a Ram on the legendary circuit.
