The only premium and exclusive pickup brand in Brazil is partnering with one of the largest rodeo organizers on the national scene
Ram Brazil Circuit Rancho Primavera
Ram, a benchmark and market leader in Brazil’s heavy-duty pickup segment, has built a close relationship with the agricultural world since its establishment in the country. This strong partnership now extends to the world of competition with the sponsorship of the mountain sheep brand of Circuito Rancho Primavera (CRP), one of the leading rodeo organizers in the national scene.
The Rancho Primavera Circuit is nationally recognized for its commitment to organizing balanced races and offering all competitors the best conditions during the calendar stages, as well as providing all the support needed throughout the season, both in the preparation for each event and in the recovery after each competition.
Ram with the 3500, 2500 and the new 1500 models
Ram, like Circuit Rancho Primavera, works tirelessly in the pursuit of perfection, making the best pickups. The result is embodied in the brand’s leadership in the heavy-duty pickup segment, with the 3500, 2500 and the new 1500 models. Ram ended the first four months of 2025 with a market share of more than 68 percent in the segment.
Ram and its 3500, the flagship pickup truck of the Heavy Duty family
This year CRP will be present at more than 25 rodeos with the competitors it supports, and Ram will be present at all of them, showcasing the 3500, the Heavy Duty family’s flagship pickup truck that stands out for its ability to haul up to 1,752 kg and tow more than 9 tons.
The schedule of events, competitor rankings, and other information about Circuit Rancho Primavera can be found at: https://circuitoranchoprimavera.com.br/ .
