The Pulse Drive 1.3 AT version took the top prize of the evening . Toro Volcano was the champion among diesel pickups . Fiat was the big winner of the evening with 7 awards, including Strada, Fastback, Mobi and Titano. Fiat, the market-leading brand for the past four years, was again honored at the “Best Cost of Use” awards ceremony organized by Quatro Rodas magazine.
Fiat Pulse: lowest cost model award in the entire market
This year, Fiat received the most important award of the night, with the PulseFiat Pulse chosen as the lowest cost model in the entire market, confirming the brand’s commitment to its customers and its ability to offer products with technology, design and performance that are increasingly affordable and in line with the desires of Brazilian consumers.
Fiat’s first SUV developed and produced in Brazil, Fiat Pulse is a benchmark in its class and becomes even more complete in the 2026 range. In addition to a new exterior and interior design that has made the model even more competitive, the SUV also gets two new versions, the T200 AT and the Drive 1.3 MT, as well as an optional panoramic sunroof in the Impetus T200 Hybrid version.
Fiat, 7 awards with its range
A big winner of the evening with no less than 7 awards, Fiat represented its product range in the main market segments. Toro won first place in the Diesel Pickup category with the Volcano version, proving that one of its most fully equipped versions is also competitive in terms of cost of ownership. Among the most desired in Brazil and a leader in its segment since its launch in 2016, earlier this year the pickup became even more powerful and economical with the new MultiJet 2.2 Turbodiesel engine, available in Ranch and Volcano versions.
Reinforcing Fiat’s leadership in this segment, the brand was honored in the Flex Pickup category with the Strada, the leader in the entire domestic market for more than four consecutive years, in the silver category. The Titano completes the list with bronze in the Diesel Pickup category.
Fiat Fastback
Another award-winning model was the Fiat Fastback, which won silver and gold with the Pulse in the compact SUV category. This is an important recognition for Fiat SUVs, which complement each other and continue to innovate together in the domestic market. Closing out the ranking, the Mobi won bronze among sedans, reinforcing the model’s affordability and low cost of use, which are essential in this category.
Created in 2017 by Quatro Rodas, the Lowest Cost of Use award grew out of a report based on research on the cars with the least impact on the income of Brazilians and has continued to award different models over the years. The award aims to select the cars with the lowest cost of use in 8 categories among the best-selling cars on the market, based on an analysis of the following topics: fuel cost, insurance, maintenance and depreciation, and the results help consumers choose their next vehicle.
