With more than 240,000 units sold and a 21.3 percent share, Fiat accelerates and achieves its fifth consecutive year of leadership in the country.
Three models are among the top 10 best-selling models for 2025, with Strada leading the domestic market. Fiat remains in first place among hybrid SUVs with more than 28 percent share and 4,348 units sold in June
Fiat is the brand that sold the most cars in June
With 41,837 registered units and a market share of 20.6 percent, Fiat is the brand that sold the most cars in June. Since the beginning of the year, the Strada, the best-selling car in Brazil for four consecutive years, remains in first place with 62,702 units sold and a 5.5 percent market share. Two other models are among the 10 best-selling cars in 2025: Argo in fourth place, with 44,467 registrations, and Mobi in seventh place, with 33,231 units sold.
Four growing segments
In June, Fiat dominated the market in four segments. Among A-Hatches, the Mobi was the best-selling vehicle with 6,347 units registered and 46.9 percent segment share. In the pickup segment, the Strada ranked first with 11,474 units sold and 70.3 percent segment share in the B-Pickup category. In the C-Pickup category, the Taurus dominated with 3,414 registered units. Among vans, the Fiorino ranked first with 2,224 units sold in the B-Van category.
The brand is also a leader in the hybrid SUV segment. In June, Fiat sold 4,348 units of Pulse and Fastback, ranking first. Since the beginning of the year, the brand continues to lead the segment with a 28.6 percent market share and 19,986 units sold. Recently, the new Fiat Pulse and Fastback 2026 were launched with several new features that will further expand its growth in the segment..
“Fiat continues to lead the market and this is the result of our tireless work to meet all the needs of our customers, offering products rich in technology, performance and at competitive prices. More than just selling cars, Fiat drives movements and follows the evolution of mobility in Brazil. In addition to having three models among the top 10 best-sellers of the year, the brand has distinguished itself in the hybrid SUV segment, being the brand that sold the most cars with this technology in 2025,” comments Federico Battaglia, Fiat brand vice president for South America.
In the current year, Fiat continues to lead the market with a share of 21.3 percent and 241,428 units sold, or nearly 55,000 units more than the second brand, consolidating its position as the best-selling brand in the first half of 2025 and paving the way to achieving its fifth consecutive year as the domestic industry leader.
