Jeep has not even officially launched the all-electric Recon in American showrooms yet, but dealership network PTSD from the Wagoneer S is already triggering pre-launch markdowns.
Watching 2025 Wagoneer S models rot on dealer lots, with desperate operators slashing prices by over $26,000, bringing $67,590 sticker prices down to an embarrassing $40,855, has retailers sweating profusely. To avoid a repeat performance, select dealers are preemptively shaving money off the Recon before the keys even touch a customer’s hand.
With a base price starting around $65,000 plus a mandatory $1,995 destination fee, the electric off-roader is pushing the boundaries of what buyers are willing to pay for silent rock-crawling. In response, Jeff Wyler CDJR in Columbus slapped a modest $720 discount on a Recon Moab, while Van Nuys CDJR in California trimmed $500 off a $67,590 sticker, dropping it to $67,090. Down in Florida, Bomnin CDJR in Doral matched that $500 discount, though sneaky dealership add-on fees promptly erased those savings for the buyer.
While these couple-hundred-dollar tokens hardly match the fire-sale carnage of the Wagoneer S, seeing a brand-new, unreleased model trading below MSRP signals deep-seated retailer anxiety.
The core issue is that competitive realities are closing in fast, led by the upcoming Rivian R2, which threatens to start at $53,990 for its Premium trim and $57,990 for the Performance model. Jeep tried to compensate by tweaking the Recon’s spec sheet, pumping horsepower up from the original 650 to a neck-snapping 670 hp and 840 Nm of torque. That extra grunt rockets the boxy EV from 0 to 96 km/h in a brisk 3.6 seconds, topping out at 180 km/h.
Unfortunately, physics always demands its tribute: maximum estimated range has suffered a quiet downgrade from the originally promised 402 km down to 357 km for the launch Moab variant, with the Overland trim promising 386 km later.
Extra power is fantastic for drag races between charging stations, but when dealers are already discounting a vehicle before day one, offering less range for $67,000 might prove a tough sell against cheaper, nimbler rivals.
