For years, Chrysler has essentially operated as a glorified minivan dealership. If you wandered into a showroom, your options were the trusty Pacifica, another Pacifica, or perhaps a lingering ghost of the retired 300 sedan. Stellantis executives even bluntly labeled Chrysler a “one-product company”. But now, the brand is attempting a dramatic, budget-friendly resurrection. Instead of chasing the luxury crowd, Chrysler is pivoting toward buyers who look at today’s $40,000 average price tags and weep into their wallets.
According to Automotive News, Chrysler is preparing to launch two entry-level crossovers: the Arrow and the Arrow Cross. While early promises from Stellantis American brands chief Tim Kuniskis capped their starting price under $30,000, updated reports indicate Stellantis is squeezing suppliers even harder. The new target price, a shockingly low $25,000. If this materializes, Chrysler could somehow become the absolute bargain-basement option in Stellantis’s American lineup.
The two models cater to distinct tastes. The Arrow is a compact fastback boasting sleek, coupe-like proportions for drivers who still care about aesthetics. The Arrow Cross, on the other hand, embraces a traditional boxy SUV shape that surrenders all pretense of sexiness in favor of raw practicality.
Underneath the Detroit badging, however, lies an international passport. Both vehicles will reportedly borrow their architecture from the Fiat Grizzly Fastback and Grizzly SUV, manufactured in Morocco on Stellantis’s budget-focused Smart Car platform and shipped straight to American shores.
Positioned above this Moroccan-built duo sits the Airflow, an electric crossover once rumored to be Chrysler’s high-end flagship. Reality has downgraded those ambitions: recent analysis reconfirms a target price under $40,000, placing it as a sensible mid-range offering rather than a halo vehicle. It is all part of a broader Stellantis North American offensive featuring 11 new vehicles by 2030, nine of which will start below $40,000, including two breaking the $30,000 barrier.
While official release dates remain vague and tied to “end-of-decade” timelines, subtle clues are already visible. The Pacifica’s recent front-end facelift shares design DNA with the upcoming Arrow and Airflow. Meanwhile, Stellantis North America design chief Scott Krugger teased potential cross-segment concepts blending sedan efficiency with crossover space.
