Stellantis closed the first quarter of 2026 in Canada with 30,278 vehicles sold, up 15 percent from the same period a year earlier, while market share rose to 7.6 percent. The result comes in a context where the group also maintains a major industrial presence in the country, with about 10,000 employees that make it the largest employer in the Canadian automotive sector.
Stellantis starts 2026 strong in Canada with sales up 15 percent
Jeep was one of the brands that contributed most to the quarterly performance. Sales rose 3 percent, helped in particular by the Gladiator, which posted an 89 percent increase, and by the Wrangler, which with 2,518 units confirmed itself as the best-selling vehicle in the off-road SUV segment. Jeep should strengthen its position further over the course of the year with the return of the new 2026 Cherokee hybrid, which is expected to reach dealers in stronger volumes than in the recent past.
Ram posted a 47 percent increase for the 1500 and a 31 percent gain for the heavy-duty range, with the latter also benefiting from renewed interest generated by the return of the HEMI V8. Chrysler closed the quarter on the strength of the Pacifica, which reached 4,008 units for a year-over-year jump of 256 percent and remained one of the most in-demand minivans in the Canadian market ahead of the arrival of the redesigned 2027 Pacifica with its illuminated winged badge. Dodge benefited from a 27 percent increase for the Charger, driven by the new Sixpack versions, and from a 21 percent gain for the Durango, supported by the standard 6.4-liter V8 in the R/T variant.
Fiat also posted positive signs, with 500e sales rising 72 percent year over year, confirming Canadian interest in an accessible urban electric vehicle. According to Trevor Longley, president of Stellantis Canada, the start of the year reflects the strength of the lineup and the confidence Canadian consumers continue to place in the group’s brands. At a time when the mix of a broad product portfolio and a stronger territorial presence appears to support favorable commercial momentum, Stellantis seems well positioned heading into the next few quarters. In recent days, the automaker also published its strong results in the U.S. market.
