Ram Trucks isn’t interested in giving you a local weather report, even if their latest teaser is nothing but blowing desert sand and howling winds. The message accompanying this mysterious 15-second clip is far more ominous for the competition. “Power will be reborn”. While we don’t have official specs yet, the brand is clearly signaling the return of a high-performance pickup truck with serious off-road chops and, hopefully, a soundtrack that doesn’t sound like a vacuum cleaner.
The timing of this “rebirth” is anything but accidental. The automotive world was left mourning when Ram retired the legendary 6.2-liter supercharged HEMI V8 and its host, the TRX, at the end of 2023. However, the corporate landscape has shifted. Carlos Tavares, the man unofficially blamed for the HEMI’s demise, resigned abruptly in late 2024. In his place, former racing driver and certified gearhead Tim Kuniskis has returned from a brief retirement to steer the ship.
Kuniskis isn’t just back. He’s leading a literal rebellion. He has already restored the 5.7-liter HEMI V8 to the Ram 1500 lineup for the 2026 model year, complete with 395 HP and a cheeky “Symbol of Protest” badge. A move that effectively trolls the previous management’s electrification-heavy agenda.
While the 3.6-liter Pentastar V6 and the twin-turbo Hurricane inline-six (pumping out up to 540 HP in High Output form) are still in the stable, they lack the soul of an eight-cylinder. But the Hurricane might be faster, but it purrs when it should roar.
This new teaser, promised for a full reveal on January 1, 2026, hints at something louder. Is it a revived TRX? The audio in the clip is a bit ambiguous, it doesn’t quite scream “supercharged V8”, leading to feverish speculation about whether it’s a high-revving naturally aspirated beast or a new turbo monster. Whatever it is, Ram is doubling down on its performance identity, even confirming a return to NASCAR in 2026 with Kaulig Racing after a 13-year hiatus.
