Jeep has chosen a decidedly unconventional approach for the 2026 Gladiator, quietly introducing what appears to be the first chapter of a new limited-edition series called Convoy. There was no official announcement and no press release. Instead, a late-night teaser appeared on the brand’s social media channels, perfectly aligned with the name of the first model in the series, Shadow Ops, revealed quite literally in the shadows.
Those who closely follow the Jeep world may recognize a familiar strategy. With the Wrangler, the brand launched the “Twelve 4 Twelve” program, which features selected special editions released throughout the year, as seen recently with the Wrangler Whitecap Edition. The Convoy campaign seems to represent a Gladiator-specific counterpart, but with a different philosophy. Rather than focusing on open-air adventure, the emphasis here is on toughness, functionality, and a more tactical character.
Jeep introduces Gladiator Shadow Ops as part of Convoy Series
In 2026, Jeep will celebrate its 85th anniversary, and these targeted releases appear to be an effective way to keep attention on the product while highlighting different facets of the brand’s identity. Instead of relying on a single major launch event, Jeep is opting for a series of quieter, more focused debuts aimed at enthusiasts who closely follow the brand.
The first model in the Convoy lineup is the 2026 Jeep Gladiator Rubicon Shadow Ops. While official specifications have yet to be confirmed, early images and information outline a pickup with a clean, functional look, designed to feel ready for action straight off the dealer lot. The approach favors substance over spectacle, with a clear focus on real-world usability.
Features associated with the Shadow Ops package include steel front and rear bumpers, a factory-installed WARN winch, a satin black grille, dark graphics on the hood and fenders, tailgate accents, towing equipment, auxiliary switches, and all-weather floor mats. Nothing flashy or excessive, but a configuration built around practicality and durability, much like the aftermarket upgrades many Gladiator owners seek.
What makes this debut even more intriguing is the way Jeep handled it. No high-profile presentation and no scheduled previews, just a low-key reveal that lets the product speak for itself. This approach perfectly reflects the Shadow Ops name and seems to set the tone for the Convoy series, a succession of limited-edition Gladiators, each with its own identity, released when and how Jeep sees fit.
For now, key details such as production numbers, pricing, and availability remain unknown. If this first glimpse is any indication, the future of Gladiator special editions will be less about hype and far more about substance.
