In the spirit of “RAM Does That,” the brand is launching a series of content featuring Argentine icons that embody RAM’s values: power, resilience and action.
The Ram DOERS
Buenos Aires, July 17, 2025 – RAM presents DOERS , its new communication and branded content platform that reflects the spirit of those who do not wait for things to happen, but make them happen. Under the umbrella of the global concept “RAM Does That,” this campaign highlights the versatility and power of its vehicles, accompanying the true stories of protagonists who challenge limits with passion and commitment.
The series chronicles the journeys of Patrick Steverlynck and Andrés Sorzana, Argentine icons with unique stories who embody the spirit of “Doers”: people who turn challenges into opportunities, driven by the same strength and reliability that characterizes every RAM model.
EPISODE 1 – ANDRÉS SORZANA
Patagonian textile designer and entrepreneur Andrés fuses aesthetics, functionality, and cultural heritage in each of his garments. In demanding productions, his RAM 2500 becomes the perfect ally for transporting horses and materials on challenging trails, confirming that designs are conceived, but more importantly, realized.
EPISODE 2 – PATRICK STEVERLYNCK
Tourism entrepreneur and co-founder of Lago Hermoso Sky Resort, Patrick is the soul behind luxury outdoor experiences in Patagonia. With his RAM 1500, he nimbly navigates complex terrain to deliver unique experiences that combine adventure, hospitality, and excellence in every detail.
A PLATFORM THAT GOES BEYOND PRODUCTS
DOERS is not just a campaign: it is a statement of principles. RAM supports those who take action, build and make their mark. With original content and inspiring profiles, the platform aims to maintain an active and relevant presence throughout the year, reaffirming the brand’s commitment to its customers and their lifestyle.
With this new content series, RAM invites everyone who helps make things happen to be part of its universe. Because where others see obstacles, doers see paths.
” RAM DOERS represents the philosophy of the brand, its way of thinking and acting, through people who stop at nothing, who are concrete people, who have ideas and put them into practice. And RAM is there to help them,” says Sebastián Giménez, Marketing Director of Stellantis South America.
