It’s an open secret that Volkswagen‘s charming, retro-futuristic ID. Buzz hasn’t exactly set the sales charts on fire. The price tag suggests the vehicle is built from gold-plated nostalgia. Now, VW is attempting a massive intervention. Flooding the market with a generous, multi-layered discount that totals a whopping $10,000.
This month, Volkswagen is offering a $7,500 retail customer cash bonus, a significant jump from the $2,500 offered during the Black Friday sales. Layered on top of that is a further, unadvertised $2,500 dealer cash incentive. This combination adds up to a substantial $10,000 off the all-electric VW ID. Buzz, and that’s before customers even start the inevitable haggling with the dealer over the sticker price.
This aggressive move directly addresses the fundamental problem. As much as we adore the concept, the ID. Buzz’s starting MSRP hovers around $61,545 (including destination). If your last minivan purchase was at a Dodge lot, this price is likely double what you’d expect. More accurately, it’s about $20,000 more than a base Honda Odyssey. That 50% price premium is a tough pill to swallow, even if you’re hopelessly swept up in the groovy, throwback styling.
To its credit, the ID. Buzz isn’t a slouch. Its electric motor and battery combination deliver a respectable 282 HP and around 230 miles of range. It has access to the Tesla Supercharger network, ensuring it can genuinely keep pace with modern minivan expectations.
While a $10,000 discount won’t suddenly transform the ID. Buzz into a budget-friendly Caravan clone, it does bring VW’s electric van much closer to planet Earth. Knocking the price down to the low $50,000 range means the ID. Buzz is finally in line with the average price of a new car sold today. This hefty price cut might finally give prospective electric minivan buyers a compelling financial reason to be enthusiastic about the revival of this VW icon.
